How to Create a Webinar Funnel for Coaches
By DAWN-MARIE NESBITT
Webinars are a fantastic way to generate leads, raise brand awareness, and close sales. You’ll discover all you need to understand about creating a profitable webinar sales funnel right here.
How to create a webinar funnel for coaches? Webinar funnels will attract highly invested clients, who are willing to put in the time and money that’ll help your coaching community thrive. For this, you’ll have to attract potential clients using web traffic and subscriber lists.
Once you have an attendee list, it’s crucial to use all the resources available to you to make your webinar engaging. These include targeted email sequences, attention-grabbing presentations, and more. You’ll also need to optimize your funnel by improving your client relation management, tracking and automating emails, and making webinars a staple in your coaching business.
By the end of this article, you’ll understand how to create a webinar funnel to promote your high ticket coaching program, optimize it for conversions, and even repurpose that funnel for new launches.
Here’s what you will learn:
- Why do you need a webinar funnel?
- Different types of webinars
- How to make a successful webinar funnel?
- How to optimise your webinar funnel
- The tools you need to make the process simpler
Why Do You Need a Webinar Funnel?
The most significant advantage of a webinar is that your first point of communication is through direct contact. Videos and emails can and do work, but there’s nothing as impactful as actually talking to your prospective client face-to-face.
A recent survey found that roughly 55% of respondents stated they planned to increase the number of webinars they created in 2020.
When people sign up for your webinar, you can keep track of their data and offer free products and services. That’s the first step of transforming them into paying clients.
Different Types of Webinars
Live and pre-recorded webinars are the two types of webinars. While these types are pretty self-explanatory, I suggest you start with live webinars to figure out what works with your target audience. Try different webinar software, especially for funnels, like Zoom and Webinar Jam, or more general platforms like LiveStorm.
Once you have a compelling webinar format down, start recording or conduct live webinars, offering them as low-priced items for leads who aren’t ready to commit to a hefty purchase.
Now that you know the whys and whats, let me tell you how to create an attention-grabbing webinar.
How To Make A Successful Webinar Funnel
The key objective of a webinar sales funnel is driving your target demographic to the webinar registration page, using either inbound or outbound marketing methods or a combination of both.
Like a conventional sales funnel, the number of individuals will reduce with each level. And that’s fine.
It’s worth remembering that your target is to generate leads and sales that perfectly match your business.
You should use all available resources (think subscriber lists, email sign-ups, and social media ads) to ensure the maximum number of people sign-up for your webinar. I recommend softwares like Sendible as an all-in-one solution to automate the process of sharing your message for your webinar.
For the webinar itself, you want to offer value-packed coaching and leave the audience wanting more.
For example, pick one pain point and provide a compelling solution. Mention a few more issues clients might face and talk about how they form the core of your coaching program.
It’s much more impactful when you show your leads what you offer instead of telling them. Providing mini-lessons and discussing the benefits of your service will ramp up your sales!
How To Optimize Your Webinar Funnel
You’ll find that the best webinar funnels use unique content, brand awareness, and webinar promotion as the core of their conversion strategy.
Let’s talk about what makes a webinar work.
1. Multiple Resources to Promote Effectively
Hosting a free webinar can significantly improve the amount of traffic to your landing page. Subscription-based webinars may not attract as many participants. Common ways to generate awareness are social media posts, email marketing, and using your website’s pre-existing viewership to drive traffic.
Social media posts can be sponsored and unsponsored. If you boost posts on Instagram and Facebook, your post will reach more people and encourage sign-ups. For example, short videos that deliver an impactful message are well-received on such platforms.
Email marketing is a tried-and-tested method. Use your subscriber’s list as these individuals are already looking at you and your business with interest. Engage clients with direct, clear communication and mention your offers upfront so you’re being transparent.
If you have a significant website viewership, you can use that to your advantage by creating a catchy pop-up that makes it easy for visitors to sign-up. I recommend using LeadPages or other similar ones to get this bit rolling!
I understand that it’s hard to optimize these platforms for your benefit. If you’d like to discuss how I may be able to help you with funnel so you’re able to attract more of your ideal clients using webinars, click here to see how I can help you and let’s have a chat.
2. Thank You Emails to Kickstart Communication
Thanking participants for enrolling in your webinar is a crucial component that many overlook.
Personalized emails have a much greater chance of making an impact. Use services like Aweber or GetResponse to draft great emails and mention the webinar to remind them of who you are!
It can also boost your reach if you include single-click buttons on this page that allow leads to share the webinar with their friends. You can also give people the option to add the event to their calendar to remind them and ensure participation.
3. Phenomenal Content to Sell Your Service
The next stage is to conduct the webinar, which is an essential step to get right because it can make or break your conversion rate.
Pack your webinar with great content, reflect your core values throughout the webinar, and engage with your audience using multiple modes of communication. Use statistics, personal success stories, animation, and video to increase your trust factor.
Promote your service where it feels spontaneous but try not to go overboard. Hard-sell strategies can be off-putting for hesitant prospects.
4. Follow-Up Email Sequence To Close The Sale
A 5-7 email sequence after the webinar is over can be just the push someone needs. Your emails will take people on a journey from a series of stumbling blocks to a solution: your coaching program.
Follow-up emails follow a specific pattern for maximum efficacy.
The first email should thank the lead for attending the webinar and address any concerns about your program.
The following 1-2 emails should reiterate your core values, include testimonials and personal stories to make your program more credible.
The last few emails should focus on selling your program. Talk about what your client will gain from working with you. Highlight unique selling points. Including a time-sensitive discount offer may encourage leads to make the purchase. Include these offers in your heading to catch your lead’s eye.
Great Tools For Your First Webinar Funnel
You don’t go into the battle empty-handed! To make that first impactful webinar funnel with high conversion rates and awareness, make sure you use the following tools effectively.
1. Communication With The Client
The most helpful tool for optimizing your sales funnel is effective Client Relationship Management (CRM). It’ll aid in the analysis of sales funnels, initiating deals, and tracking current clients. You can sign-up for dedicated services that’ll analyze your data and tell you your best course of action. For example, Santori helps you track all leads and their engagement levels.
Prospective clients are swamped with marketing and sales emails. To avoid being just another email in the junk, you’ll need to be more deliberate with your email content. I recommend using innovative strategies to make sure that prospective clients notice your emails.
Emails have a better chance with prospective clients if they’re personal, friendly, and mention the necessary information (sales, challenges, launches) upfront. Use Aweber to write impactful emails that have high response rates.
2. Track Email Responses
Keeping track of open and click rates is an excellent way to gauge interest in your follow-up emails. Use MailTag’s services to simplify the process, and help you optimize your timing for the webinar and the emails.
Another excellent feature is the opportunity to get notified every time someone opens an email. When you know a prospective client is checking out your service, a few well-timed emails can seal the deal.
3. Schedule Regular Webinars
Scheduling software is an essential tool, especially if you host multiple webinars per month. Linking a monthly schedule in subscription emails will provide your leads with ample opportunity to join your webinar at their convenience. I suggest looking for software that focuses on webinars and their role in sales funnels. ClickFunnels, EverWebinar, and WebinarJam are all great options.
You can also use Zoom and YouTube to maximize client engagement during your webinar in the chatbox and comments section to build an interactive experience for prospective clients. Share presentations and stunning animations via sites like Canva.
Final Thoughts
Develop a global audience, dazzle them with your unique content, and use the perfect webinar sales funnel to turn visitors into buyers.
It’s easy to get distracted by the variety of material accessible if you’re new to the coaching business.
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So if you’re looking to accelerate your business growth online and get personal, hands-on training to create your first (or next) online coaching webinar funnel, register for the New One Funnel Away Challenge here.
Funnels For Coaches Cheatsheet
The Simple Plan To Go From 1:1 Coaching To Scaling Your Business With Digital Products + Funnels So You Can Serve More People, Make A Greater Impact And Multiply Your Income.